About Me

I studied literature and creative writing at Ramapo College of New Jersey. My first full-time jobs after college were editor positions—one for a print magazine, the other for a digital sustainability brand. During these years, I gained invaluable experience interviewing subject matter experts, crafting stories, hiring freelancers, implementing SEO strategies, and collaborating with colleagues.

After I was laid off from my job in 2023, I took a contract position as a content manager. I didn’t know it then, but that was when my self-employment journey began.

Today, I’m a content strategy and SEO specialist dedicated to keeping my clients’ content fresh and driving leads. Platforms and technology are constantly evolving, and I stay on top of the trends that impact my clients’ online presence, providing guidance on the best ways to adapt and grow. My focus is on the pet and sustainability industries, but I also support other mission-driven small businesses.